Visual Communication Strategies for Government has ended
Visual Communication Strategies for Government
February 22 - 24, 2017
Washington, D.C.
Friday, February 24 • 1:00pm - 1:45pm
What Does Netflix, The FDA And A Victoria’s Secret Ad Have In Common? How To Use Storytelling To Influence Your Audience
Association of American Railroads

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Discover the answer by attending this session to get a brand new perspective on storytelling through a potluck of real-life examples and anecdotes.
We connect to the world around us through stories; we create them, share them and experience them every single day. As digital communicators and content strategists, we are the professional storytellers; the ones that carefully craft messages to effectively connect with and influence our audience. To do that, we need to have a deep understanding of what storytelling really is, how people relate to stories and which elements are needed to create them.

In an evolving nation and with the first 100 days of a new president and administration starting on January 20th, it is more important than ever to understand how to tell your story. A myriad of industries and government organizations will need to effectively tell their story to the new administration in order to successfully advance mission-critical objectives.

During this presentation, you will learn how to tell your story in a meaningful way and connect with your audiences on a deeper level, including how to:

  • Utilize new, intriguing ways to look at storytelling and “content”
  • Learn from the constant storytelling happening around you every day
  • Harness the power of storytelling to create engaging visual content such as videos, infographics and social posts

Kathy Ohlhaber, Director, Digital Content

Association of American Railroads

avatar for Kathy Ohlhaber

Kathy Ohlhaber

Director, Digital Content, Association of American Railroads
Kathy Ohlhaber is a storyteller with a vast experience in digital and multi-media content development and design. Years of theater productions as well as authoring the novel “Kailey’s Quilt” adds to her dynamic and eclectic professional skills. She’s worked on numerous digital... Read More →

Friday February 24, 2017 1:00pm - 1:45pm
Studio E, Renaissance Arlington Capital View 2800 S. Potomac Ave, Arlington, VA 22202

Attendees (1)