Visual Communication Strategies for Government has ended
Visual Communication Strategies for Government
February 22 - 24, 2017
Washington, D.C.
Thursday, February 23 • 2:50pm - 3:25pm
Finding Your Social Media “Secret Sauce” To Help Your Agency Succeed In The Visual World
U.S. Patent and Trademark Office

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If you worry your organization is too arcane, rule-bound, or not interesting enough to succeed in the highly visual world of social media, this session is for you. Together we will cover six commandments that put the focus on your organization’s unique strengths and will result in a customized and compelling strategy.


Full of practical examples, from a Prince tribute to #CreepyIP, this session will deconstruct how a 225-year-old government agency arrived at their “secret sauce” and discuss how to apply the same process to your organization, including how to:


  • Create an effective strategy– one you can easily explain and your leadership can support
  • Know when you should jump on trending content– and when to stay far away
  • Use free and low cost tools to make graphics, GIF’s and videos that support your strategy
  • Generate ideas that are a perfect fit for your agency, including how to overcome agency-specific roadblocks


Laura Larrimore, Senior Digital Strategist

U.S. Patent and Trademark Office (USPTO)

avatar for Laura Larrimore

Laura Larrimore

Senior Digital Strategist, U.S. Patent and Trade Office, Office of the Chief Communications Officer
Laura Larrimore is the Senior Digital Strategist at the United States Patent and Trademark Office (USPTO). She is responsible for the USPTO’s website and social media strategy, and is passionate about helping organizations create content that’s awesome, fun, and useful.Before... Read More →

Thursday February 23, 2017 2:50pm - 3:25pm
Studio E, Renaissance Arlington Capital View 2800 S. Potomac Ave, Arlington, VA 22202

Attendees (1)